As small business owners, you have to find the balance between your personal and professional time – and that is true for your social media profiles as well. Facebook business pages have specific features to help you build your business. Below are some prerequisites you must have before you can create a business page.
- You must have a personal Facebook profile
- Information about your business (name, address, email, website, etc.)
- Category for your business. Unique features are available for different categories
Over the years, Facebook has become a mainstream of promoting your business to your local community and others around the world. As entrepreneurs, you understand the importance of being active where your customers are and this can include your personal profile in addition to your business’s page. It’s important you are able to navigate between the two profiles easily and quickly.
Facebook has been known to change their layout and features often enough to become a “new normal” we learn to accept. Facebook does this to help ultimately improve the user experience but it does have a learning curve. In my experience, once the learning curve is finished the updates do improve the overall user experience. Case in point is the ease to transition between personal accounts and business accounts.
In the video snippet you see how quickly it is to navigate to a different account when on an iPhone or other Apple mobile device.
The interface is not always the same between the mobile application and the website. The article at What is the Difference in Accessing Social Media Platforms Between A Mobile App and Website? provides some insights on the distinctions between mobile applications and websites.
Meta Business Suite
Developing content and adding images can help improve your organic content strategy. Meta Business Suite allows small businesses and creators to centrally manage their connected Facebook and Instagram accounts in one place.
Meta Business Suite is another user interface that lets small businesses and creators manage all of their connected accounts across Facebook and Instagram in one place. It offers a variety of tools that makes it easier to manage your online presence for free. Meta Business Suite can help you reach more people and stay up-to-date while you manage your online presence in one place.
Benefits of Meta Business Suite include the following:
- See business updates, posts, ads, and insights at a glance
- View activity on your business accounts
- Create and schedule posts and stories
- Create ads
- and more features that can be found at How Meta Business Suite Works
Switching between profiles on Facebooks’s home page is simple for quick updates. To take a deeper dive in your business profile to identify what is working, what is not, create scheduled posts, etc., Meta Business Suite provides all that information and more in a single dashboard.
Tasha Penwell is a digital marketing specialist and educator. She provides services in web development, social media marketing, customized Snapchat filters, and content writing.
She lives in Ohio with her husband and enjoys photography, exploring new technologies and is an active presenter for conferences and workshops.