Meta Business Manager is a free service that provides a centralized dashboard to allow account owners and authorized users (such as your advertising team) to manage one or more business pages.
This dashboards allows authorized users to perform the following tasks
- Run and track ads
- Manage digital assets such as individual business pages and ad accounts
- Provide secure access to agency or marketing partners to manage your business accounts
Advantages of using Business Manager are the following:
- Allow your marketing team access to business pages while keeping personal page private
- Centrally manage assets in Instagram and Facebook
What are the Requirements to get started with Meta Business Manager?
The only requirement to access this free Meta (Facebook) resources is having a personal Facebook profile. Meta Business Manager requires this to authenticate the user’s identity. There is not an option to login via a username, email, password, etc. This is also a requirement for any other persons who will be assisting you with managing your business pages.
Start Running and Tracking Ads
Start running and tracking your ads on Facebook and Instagram.
Step 1) Select Ads to open the window to manage and create ads.
Step 2) Select “Create Ad” to start creating a new ad
Step 3) Start creating a custom ad by choosing a goal and follow the instructions based on your business goals.
Use Business Manager Content to Manage Images and Videos
Begin creating a Facebook story or post. You can also create an Instagram Reel.
Other activities that can be performed from this page are the following:
- Create A/B tests
- Find all mentions and tags
- Manage photos
- Manage playlists
Use Content Planner to Schedule Content Ahead of Time
Content Planner can be used to schedule posts ahead of time. These will publish automatically based on the day and time you set.
Have Questions About Social Media Marketing?
The Community Improvement Corporation of Belmont County is hosting a workshop to help business owners answer all their questions about social media. Add to your calendar today!
Tasha Penwell is a digital marketing specialist and educator. She provides services in web development, social media marketing, customized Snapchat filters, and content writing.
She lives in Ohio with her husband and enjoys photography, exploring new technologies and is an active presenter for conferences and workshops.